Felicity Grey is founder and managing director of Theory Crew PR, a modern PR agency delivering expert PR, influencer marketing and content solutions to innovative lifestyle brands. Brands who have benefited from Theory Crew’s expertise include Honeywell, Ansell and Lifestyles, Palace Cinemas, Dilmah, Crumpler, Samsonite, iRobot and many more.
Following a near 3-year stint at the helm of Australia’s largest blogging network Nuffnang Australia (departing shortly after supporting its ASX listing under parent company Netccentric), Felicity returned to Theory Crew to welcome a stable of new clients.
Felicity is highly passionate about the rapidly changing PR and digital marketing landscape and the role of Australian influencers when it comes to authentic and transparent influence. She is featured regularly in the media including The Australian, Huffington Post, Sydney Morning Herald and The Age and Qantas Business Radio. She has also given lectures, keynotes and contributed and moderated panel discussions for Mumbrella, B&T Daze event, Public Relations Institute of Australia, Government Communications Council, Australian Marketing Institute, General Assembly, RMIT and Swinburne University of Technology. I’ve also sat on the judging panel for the ADMA AC&E awards.