Founded in 2005, VitaminMe specialised in the retail of vitamins, health and sports supplements.

Modelled on the concept of JB Hi-Fi stores, Deasil teamed up with Richard Uechtritz (then CEO, JB Hi-Fi) and his brother, Tony Uechtritz to create destination stores, offering consumers the largest range of quality products at the biggest discounts available.

The company operated a number of retail stores Australia-wide, achieving some of the highest retail dollars per square metre in the country.

Having made a huge name for themselves in a short period of time, VitaminMe was bought out by Pulse Pharmacy in 2009.