Innovative Beverage Co (2011-2015)
New beverage launch ‘esc’ solves ‘First World Problems’ one hash tag at a time via Taboo, Campaign Brief (24 Oct, 2012)
Chill out, Red Bull – Australian unveils Esc, the anti-energy youth beverage (Podcast), Anthill (23 Feb 2012)
Australia’s first Anti-Energy Drink, Startup Daily (19 May, 2011)
Relax, Chill, Unwind – New Anti-Energy Drink to Hit Aussie Market (16 Feb, 2011)
